Worldwide consulting and coaching for science centres, science museums and non-profit cultural organisations, specialising in the following:

  • CEO coaching and leadership development
  • strategic planning and morphing
  • corporate identity and core ideology development

Professor Per-Edvin Persson (Pelle among friends) is one of the world’s leading experts on science centres and museums. He was Director of Heureka, the Finnish Science Centre, from 1991 until 2013. Under his leadership Heureka developed into one of the major science centres in the world, circulating exhibitions on four continents and in 25 countries. Together with Roy Shafer, he implemented a strategic planning model for Heureka, in use from 1997 until 2013.

Professor Persson chaired the Nordic Science Centre Association in 1987-1991, the European Science Centre Network ( ECSITE) in 1997-1998 and the international Association of Science-Technology Centers (ASTC) in 2004-2005. He instigated the series of Science Centre World Congresses and chaired the first one in Finland in 1996. Professor Persson has held expert positions in the science centre field in China, Estonia, France, Germany, Norway, Sweden and the United Kingdom, and continues to hold some of them. He has visited over 500 science centres and museums in all seven continents. For more information, see

The firm peredvinperssonconsulting co-operates, inter alia, with Heureka, the Finnish Science Centre.