Worldwide consulting and coaching for science centres, science museums and non-profit cultural organisations, specialising in the following:

  • CEO coaching and leadership development
  • strategic planning and morphing
  • corporate identity and core ideology development
  • institutional reviews and position papers
  • impact evaluation of science centres

Professor Per-Edvin Persson (Pelle among friends) is one of the world’s leading experts on science centres and museums. He was Director of Heureka, the Finnish Science Centre, from 1991 until 2013 ( Under his leadership Heureka developed into one of the major science centres in the world, circulating exhibitions on four continents and in 25 countries. Together with Roy Shafer, he implemented a strategic planning model for Heureka, in use from 1997 until 2013.

Professor Persson chaired the Nordic Science Centre Association in 1987-1991, the European Science Centre Network ( ECSITE) in 1997-1998 and the international Association of Science-Technology Centers (ASTC) in 2004-2005. He instigated the series of Science Centre World Congresses and chaired the first one in Finland in 1996. Professor Persson has held expert positions in the science centre field in China, Estonia, France, Germany, Norway, Sweden and the United Kingdom, and continues to hold some of them. He has visited over 500 science centres and museums in all seven continents. For more information, see

Per-Edvin Persson receíved the ASTC Fellow Award for Outstanding Contribution to the Field in 2007 and the ASPAC President’s Award for his contribution to science centres in the Asia-Pacific region in 2014. He was elected Honorary Member of Ecsite in 2013.

Recent customers of peredvinperssonconsulting  include: Ahhaa Science Centre, Estonia; Aalto University, Finland; Bibliotheca Alexandrina; Egypt; Ciencia Viva, Portugal; City of Helsinki, Finland; Finnish Museum of Technology, Finland; Hedemark Fylkesmuseum, Norway; Lego Foundation, Denmark; National Science Museum, Thailand; Stockholm Music and Theatre Museum, Sweden; Swedish Museum of Technology, Sweden; Technorama, Switzerland; Tengku Nasariah Education Foundation, Malaysia; and University of Helsinki, Finland.

Professor Persson’s presentation on the social responsibility of museums at a Norwegian museum seminar on October 29, 2013, can be seen on youtube (in Swedish):

Per-Edvin Persson did a feasibility study on the possibilities to establish a broad-based museum of science, technology and innovation in the Helsinki Metropolitan Area in 2013. To read the summary in English, click on the link below.

Museum Summary

Professor Persson delivered an address at the Technorama Forum in Winterthur on November 14, 2013. For a copy of the presentation in German, click below.


Pelle was one of the keynote speakers at the Asia and Pacific Science Centre Association (ASPAC) Conference 2014 in Darussalaam, Brunei. For a copy of the presentation, click below.


Lecture on impact at Tallinn University, September 2014: